Gravity forms is a premium plugin for WordPress that makes it possible to create advanced forms with lots of functionality. In addition to being flexible in regards to both design and setup, there are also several third party plugins on the market that expands the usability of Gravity Forms. In this blog post I’m going to tell you a bit more about Gravity Forms.
At the moment, Gravity Forms can be purchased in three different subscription based licenses:
- Personal – $39/year
- Business – $99/year
- Developer – $199/year
If you buy my safety- and maintenance package, you’ve already got access to Gravity Forms and all its functionally. I can help you with the setup according to your wishes and needs.
Start by setting up a contact form
The very first thing you should use Gravity Forms for is to set up a simple contact form. Here’s 5 good reasons why:
1. Avoid spam
Displaying an e-mail address on your web site makes it visible for spam robots that can pick it up and start sending you spam. When your site has been online for some time, you’ll soon notice that this can be a big problem…
2. Professional looks
A contact form looks way more professional than giving just an e-mail address, a facebook link or a phone number as contact information.
3. User friendliness
Today, many uses some kind of webmail service like Gmail or Hotmail. These services are not necessarily set up in an e-mail app, but often used in the browser interface. A clickable link to an e-mail address is of less value because no new message pops up automatically when clicking on it. It’s probably more user friendly to have a contact form instead of forcing the reader to copy your e-mail address and logging on to his/hers webmail to write you the message. In addition, the reader stays on your site during the whole process, and chances are greater that he/she will continue reading on your website afterwards.
4. More precise information
By using a contact form, you can create severals different fields where you ask the reader a direct question – in other words – asking for precise information. By doing that, you can control information in a much better way than with just an e-mail address. This is useful for example when you want to set up an offer to a customer, and need precise information on different subjects.
5. Better flow of information
Based on the choices made in the form, the information can be sent to different people in your organization. This saves you a lot of time because you don’t need to read and forward all messages to different people or departments. Make a simple topic field where you give some basic choices like «technical support» or «price» etc. Just a simple modification like this saves you a lot of time, and further the form can be set up even more precisely by giving sub topics ect. You’ve probably seen this several times on various sites, and it’s for a good reason.
Other ways to use Gravity Forms?
A contact form is only a fraction og what you can set Gravity Forms up to do. here’s some more suggestions:
- An ordering form for goods or services
- A check-out point where you can accept payments
- A questionnaire
- A contest where your readers can win a price
- As a registration form for services
More useful functionality?
Conditional logic – the form can contain several fields that are either hidden or visible depending on the choices made in previous parts of the form. By dong this, you can keep a complex form tidy and easy to fill out while still giving lots of choices.
Sectioning – if you’ve created a log questionnaire, you can make it more tidy by sectioning it over several pages. This makes it more easy and logical for the reader.
Saving – you can let the reader save the already filled out content in the form half way through, and letting him/her catch up and finish the form later. This is very handy if the reader does not have all the information needed when filling out the form.
Make an e-mail list – you could (and should!) collect e-mail addresses from those sending you messages and use them to keep in touch by sending newsletters.
Encrypted information – Gravity Forms provides an option to upload and send files (for example pictures and documents). You can combine this feature with a SSL-certificate, giving a good solution for your customers to send sensitive information in a secure way through your website.
Export data to spreadsheet – you can export the data provided in your forms to Excel (or another spreadsheet) through a CSV-file. In Excel you can open the data and work further on them – if you for example need statistical data.
What about your your own ideas?
When it comes to Gravity Forms, the sky is the limit! If you’ve got an idea on how to use an advanced form to communicate with your customers, please contact me or leave a comment below Together we’ll find out if it’s possible to set up with Gravity Forms.